Veritrue
Securely authenticating your assets with NFT technology.
An app for making authenticating your Luxury products using NFT's.
About the product
In today's product landscape, the counterfeit goods market is estimated to exceed 3 trillion dollars. This vast market attracts numerous scammers who profit from selling fake products that are notoriously difficult to authenticate. Therefore, This solution focuses on creating a digital solution leveraging blockchain technology to assist individuals in authenticating their products effectively.
Overview
As an interaction design student at Pearl Academy, I had the chance to work on several projects. However, I am excited to share my experience working on this blockchain based product, which was a significant journey for me. In this case study, I will provide an in-depth exploration of the design process, unraveling the reasons and methods behind each step of transforming the usage of NFTs.
Features & Flows
Using AI to authenticate
Joshua is trying to verify the authenticity of a bag he plans to purchase. He is using the AI verification feature in the Veritrue app to make an informed decision.
Adding metadata to the NFT for storage.
When Joshua buys his bag, he can have it verified at one of our authorized verification centers. He can then add the certificate and other supporting images to the metadata, ensuring they are safe and secure.
History of ownership.
When Joshua buys a bag, he can access the list of all previous owners by tracking the transfers recorded in the NFT, allowing him to make an informed decision.
Integration with other payment apps
Integration with other payment apps will enable users to make seamless payments and facilitate smooth NFT transfers.
Project Goals
After talking to a few of the fashion design teachers, I realized that buying luxury products is a major hassle and getting them authenticated is a significant concern. So, I decided to embark on a journey to understand the hardships and design a solution using the latest technology to provide the best possible solutions.
Research Secondary Source
The following graph shows the value of counterfeit goods confiscated by US customs in 2020, categorized by type of goods.
*Total value estimated based on suggested retail price of seized goods.
Competitive Analysis
To gain insights into existing market solutions and understand the pain points experienced by users, I conducted a competitive analysis.
Physical Inspection by Experts
Certification by Manufacturer or Authorized Dealers
Pros:
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Trained professionals can identify even the smallest discrepancies.
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Allows for a thorough examination of all aspects of the watch.
Pros:
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Provides assurance of authenticity and verified provenance.
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Often comes with a warranty from the manufacturer.
Cons:
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Requires an appointment and can take time.
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May be expensive depending on the expert or service used.
Cons:
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Counterfeiters are increasingly sophisticated and may replicate official documents.
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Documents are easily counterfeited and tampered with.
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Not all luxury Products come with official certification.
Online Authentication Services
Certification by Manufacturer or Authorized Dealers
Pros:
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Authentication can be done from the comfort of your home.
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Some services offer same-day authentication.
Pros:
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Authentication can be completed quickly, often within minutes.
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AI systems can process a large number of authentication requests simultaneously.
Cons:
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Authentication may not be as accurate as physical inspection.
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Fees may vary depending on the service.
Cons:
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Relies on the quality of data used for training the AI model.
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Cannot verify internal components of the watch.
User Interviews Primary Research
Reseller of luxury Products
09 user interviews with luxury market consumers
User Stories
Define
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We create user stories to comprehend the needs and desires of our users, which guides our product development and ensures their expectations are met.
User Stories
Key Insights
1
Struggling to securely store and protect all essential product-related documents.
4
Authenticating their product proves to be both lengthy and expensive, creating a significant barrier for users seeking assurance and trust in their purchases.
2
Users encounter difficulties authenticating their high-value products both before and after purchase
5
3
Users lack visibility into their product's service or purchase history, leading to a frustrating user experience.
Users are highly susceptible to misinformation and scams when buying from unreliable sellers, leading to a lack of trust and a negative user experience.
Persona
Define
Persona
To gain insights into existing market solutions and understand the pain points experienced by users, I conducted a competitive analysis.
Buyers Persona
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Generate Ideas
Ideate
Ideating
We brainstorm to develop innovative ideas and solutions that foster creativity and problem-solving. The goal is to create an environment where original thinking thrives, leading to effective and imaginative outcomes.
1
Simplified Authentication process
Struggling to securely store and protect all essential product-related documents.
3
Secure and Tamper-Proof Certification
Struggling to securely store and protect all essential product-related documents.
2
Data storing platform
Struggling to securely store and protect all essential product-related documents.
4
Empowering Users with Clear Information
Struggling to securely store and protect all essential product-related documents.
User flow
Design
User flow
We utilize user flows to visualize the journey our users take through our product. This helps us understand their path and optimize their experience. This particular user flow outlines how users can use the AI scan feature to authenticate their product.
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Wireframes
Design
Low Fidelity
Low fidelity designs allows for rapid iteration and validation of design concepts at an early stage of development
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Guidelines
Design
Guidelines
Open Sans
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
Open Sans Condensed
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj KkLl Mm Nn Oo Pp Qq Rr Ss Tt UuVv Ww Xx Yy Zz 0123456789
Color
High Fidility
Design
UI Anatomy
This outlines the anatomy of the home screen and the design of the app.
High Fidility
Design
UI Screen
Notification
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Push Notification
Once your results are prepared, your notifications will guide you to this page, where you can access the final outcome and opt to view a detailed report as well.
Components
Design
Components
A components kit assists us in upholding consistency and fostering relatability and uniformity throughout the product.
High Fidility
Design
AI Authentication Flow
When the user scans their product, the app displays an authorization message.
The app prompts users to confirm whether they possess an NFT or not.
The app provides guidance on how to scan their product, and once all necessary visuals are ready, it collects additional required data seamlessly.
The app analyzes the visuals using the existing database and displays the results accordingly.
Thank You.
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